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	1.	Webs of Influence : Nathalie Nahai. the psychology of online persuasion : the secret strategies that make us click / by Nahai, Nathalie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Pearson, c2012 Availability: Items available for loan: Education Library (1)Call number: 658.872 NAH. Place hold Add to cart (remove)
	2.	Marketing Communications / John Egan. by Egan, John, 1952- [Author.] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London : Sage, c2015 Availability: Items available for loan: Mukombe Library (1)Call number: 658.802 EGA. Place hold Add to cart (remove)
	3.	Contemporary Advertising / Courtland L. Bovée, William F. Arens. by Bovée, Courtland L Arens, William F [Joint Author.] Series: The Irwin series in marketing Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Ill. : Irwin, c1989 Availability: Items available for loan: Mukombe Library (12)Call number: 659.1 BOV, ... Place hold Add to cart (remove)
	4.	Contemporary Advertising / William F. Arens. by Arens, William F Series: McGraw-Hill/Irwin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, c2006 Online resources: Publisher description Table of contents only Availability: Items available for loan: Mukombe Library (15)Call number: 659.1 ARE, ... Place hold Add to cart (remove)
	5.	Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji. by Mogaji, Emmanuel [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2021 Availability: Items available for loan: Education Library (2)Call number: 659.2 MOG, ... Place hold Add to cart (remove)
	6.	The psychology of advertising / Bob M. Fennis, Wolfgang Stroebe. by Fennis, Bob Michaël, 1968- [author.] Stroebe, Wolfgang [author.] Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2021 Availability: Items available for loan: Education Library (2)Call number: 659.10 FEN, ... Place hold Add to cart (remove)
	7.	The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Katz, Helen E [author.] Edition: Seventh edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York, NY : Routledge, c2019 Availability: Items available for loan: Education Library (2)Call number: 659 KAT, ... Place hold Add to cart (remove)
	8.	Principles of strategic communication / Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka. by Holtzhausen, Derina Rhoda [author.] Fullerton, Jami A, 1963- [author.] Lewis, Bobbi Kay, 1970- [author.] Shipka, Danny, 1967- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, c2021 Availability: Items available for loan: Education Library (2)Call number: 658.802 PRI, ... Place hold Add to cart (remove)
	9.	Exploring communication ethics / Randy Bobbitt. by Bobbitt, Randy, 1955- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, c2020 Availability: Items available for loan: Education Library (2)Call number: 302.2 BOB, ... Place hold Add to cart (remove)
	10.	Creativity and advertising : affect, events and process / Andrew McStay. by McStay, Andrew, 1975- [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, Taylor & Francis Group, 2013Copyright date: ©2013 Availability: Items available for loan: Mukombe Library (2)Call number: 659.1 MCS, ... Place hold Add to cart (remove)
	11.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch, MIchael A. Belch by Belch, George E Belch, George E Belch, Michael A Edition: 13th ed. Material type: Film; Type of visual material: videorecording Publication details: New York : McGraw Hill, c2024 Availability: Items available for loan: Mukombe Library (2)Call number: 658.804 BEL, ... Place hold Add to cart (remove)
	12.	Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow. : Pearson Education Ltd., c2022 Availability: Items available for loan: Mukombe Library (2)Call number: 659.1 CLO, ... Place hold Add to cart (remove)

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