000			00788nam a2200229 4500
999			_c2235 _d2235
003			OSt
005			20201102100100.0
008			201102b ||||| |||| 00| 0 eng d
020			_a9781259060762
040			_aKABLIB _cKABLIB _dKABLIB
082			_223 _a658.8 _bPER
100			_aPerreault, William D., Jr. _96095
245			_aBasic Marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a19th ed.
260			_aNew York : _bMcGraw-Hill, _cc2014.
300			_axxxix, 725 p. : _bill. ; _c28 cm.
500			_aIncludes index.
504			_aIncludes bibliographic references.
700			_aCannon, Joseph P., _eJoint Author. _96096
700			_aMcCarthy, E. Jerome, _eJoint Author. _96097
942			_2ddc _cBOOK