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020 _a9780256101164
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020 _a09320802
040 _aKABLIB
_cKABLIB
_dKABLIB
082 _223
_a658.8
_bMCC
100 _aMcCarthy, E. Jerome.
_96097
245 _aApplications in Basic Marketing :
_bclippings from the popular business press /
_cE. Jerome McCarthy ,William D. Perreault, Jr.
250 _a1991-1992 Edition.
260 _aBoston :
_bIRWIN,
_cc1991.
300 _aviii, 210 p. :
_bill. ;
_c26 cm.
700 _aPerreault, William D., Jr.,
_eJoint Author.
_96095
942 _2ddc
_cBOOK