| 000 | 00885cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c3234 _d3234 |
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| 003 | OSt | ||
| 005 | 20210312152346.0 | ||
| 008 | 050113s2006 maua 001 0 eng | ||
| 020 | _a0072964723 (alk. paper) | ||
| 020 | _a9780072964721 | ||
| 040 |
_aDLC _cKABLIB _dKABLIB |
||
| 082 | 0 | 0 |
_a659.1 _223 _bARE |
| 100 | 1 |
_aArens, William F. _98471 |
|
| 245 | 1 | 0 |
_aContemporary Advertising / _cWilliam F. Arens. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axl, 614 [80]p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _98445 |
|
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aAdvertising. _98453 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html |
| 942 |
_2ddc _cBOOK |
||