000 02827cam a2200481 i 4500
999 _c3697
_d3697
003 OSt
005 20210812111435.0
006 m |o d |
007 cr |||||||||||
008 190816t20202020enk ob 001 0 eng
010 _a 2019031451
020 _a9780429054396
_q(eBook)
020 _z9780367149994
_q(Hardback)
020 _z9780367150006
_q(Paperback)
040 _aDLC
_beng
_cKABLIB
_er
_dKABLIB
042 _apcc
082 0 0 _a910.684
_223
_bTOU
245 0 0 _aTourism, hospitality and digital transformation :
_bstrategic management aspects /
_cedited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
250 _a.
264 1 _aLondon ;
_aNew York :
_bRoutledge/Taylor & Francis Group,
_c2020.
264 4 _c©2020
300 _axxii,228 p . :
_bill. ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 0 _aInnovation and technology horizons
504 _aIncludes bibliographical references and index.
520 _a"Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"--
_cProvided by publisher.
588 _aDescription based on print version record and CIP data provided by publisher.
650 0 _aTourism
_xManagement.
_99841
650 0 _aTourism
_xMarketing.
_99842
650 0 _aTourism
_xInformation technology.
_99843
650 0 _aHospitality industry
_xManagement.
_99844
650 0 _aHospitality industry
_xMarketing.
_99845
650 0 _aHospitality industry
_xInformation technology.
_99846
700 1 _aTajeddini, Kayhan,
_eeditor.
_99847
700 1 _aRatten, Vanessa,
_eeditor.
_99848
700 1 _aMerkle, Thorsten,
_eeditor.
_99849
710 2 _aRoutledge (Firm)
_99850
776 0 8 _iPrint version:
_tTourism, hospitality and digital transformation
_bFirst edition.
_dLondon ; New York : Routledge/Taylor & Francis Group, 2020
_z9780367149994
_w(DLC) 2019031450
830 0 _aInnovation and technology horizons.
_99851
942 _2ddc
_cBOOK