| 000 | 00897cam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c3867 _d3867 |
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| 003 | OSt | ||
| 005 | 20210928100547.0 | ||
| 008 | 991214s2001 at a b 001 0 eng | ||
| 020 | _a0324043767 | ||
| 040 |
_aDLC _cKABLIB _dKABLIB |
||
| 082 | 0 | 0 |
_a658.8 _223 _bLAM |
| 100 | 1 |
_aLamb, Charles W. _910245 |
|
| 245 | 1 | 0 |
_aEssentials of Marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a2nd ed. | ||
| 260 |
_aAustralia ; _aUnited States : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_axxviii, 579 p. : _bcol. ill. ; _c28 cm. + _e1 computer laser optical disc (4 3/4 in.) |
||
| 500 | _aIncludes indexes. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing. _910246 |
|
| 650 | 0 |
_aMarketing _xManagement. _910247 |
|
| 700 | 1 |
_aHair, Joseph F., _eJoint Author. _910248 |
|
| 700 | 1 |
_aMcDaniel, Carl D., _eJoint Author. _910249 |
|
| 942 |
_2ddc _cBOOK |
||