000			02930cam a22003738i 4500
999			_c4637 _d4637
001			21481909
005			20230112145149.0
008			200327s2021 enk b 001 0 eng
010			_a 2020014713
020			_a9780367346355 _q(hbk)
020			_a9780367346393 _q(pbk)
020			_z9780429326981 _q(ebk)
040			_aKABLIB _beng _erda _cKABLIB
042			_apcc
050	0	0	_aHF5822 _b.F456 2021
082	0	0	_a659.10 _223 _bFEN
100	1		_aFennis, Bob Michaël, _d1968- _eauthor. _912016
245	1	4	_aThe psychology of advertising / _cBob M. Fennis, Wolfgang Stroebe.
250			_aThird edition.
263			_a2010
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _cc2021.
300			_axii,466p.: _bill.: _c25cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"-- _cProvided by publisher.
650		0	_aAdvertising _xPsychological aspects. _912017
650		0	_aConsumers _xAttitudes. _912018
700	1		_aStroebe, Wolfgang, _eauthor. _912019
776	0	8	_iOnline version: _aFennis, Bob Michaël, 1968- _tThe psychology of advertising _bThird edition. _dNew York : Routledge, 2020. _z9780429326981 _w(DLC) 2020014714
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK