000			02967cam a22003858i 4500
999			_c4641 _d4641
001			21824520
003			OSt
005			20230112151255.0
008			201130s2021 nyu b 001 0 eng
010			_a 2020049370
020			_a9780367531072 _q(hardback)
020			_a9780367529505 _q(paperback)
020			_z9781003080466 _q(ebook)
040			_aKABLIB _beng _erda _cKABLIB
042			_apcc
050	0	0	_aHF5415 _b.B63634 2021
082	0	0	_a174.4 _223 _bBRE
100	1		_aBreakenridge, Deirdre, _eauthor. _912026
245	1	0	_aAnswers for ethical marketers : _ba guide to good practice in business communication / _cDeirdre K. Breakenridge.
263			_a2105
264		1	_aNew York : _bRoutledge, _cc2021.
300			_axii,166p.: _c25cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author's 30 years of experience as well as the thought leaders featured in this book"-- _cProvided by publisher.
650		0	_aMarketing _xMoral and ethical aspects. _912027
650		0	_aBusiness communication. _912028
650		0	_aBusiness ethics. _96263
776	0	8	_iOnline version: _aBreakenridge, Deirdre K., _tAnswers for ethical marketers _dNew York : Routledge, 2021. _z9781003080466 _w(DLC) 2020049371
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK