| 000 | 02626cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c4674 _d4674 |
||
| 001 | 18706964 | ||
| 005 | 20230116124050.0 | ||
| 008 | 150720s2016 nyu b 001 0 eng | ||
| 010 | _a 2015021332 | ||
| 020 | _a9780367278984 | ||
| 040 |
_aKABLIB _beng _cKABLIB _erda _dKABLIB |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM742 _b.M68 2016 |
| 082 | 0 | 0 |
_a302.231 _223 _bMOT |
| 100 | 1 |
_aMotion, Judy. _912103 |
|
| 245 | 1 | 0 |
_aSocial media and public relations : _bfake friends and powerful publics / _cJudy Motion, Robert L. Heath, and Shirley Leitch. |
| 250 | _a1 Edition. | ||
| 264 | 1 |
_aNew York : _bRoutledge, _cc2016. |
|
| 300 |
_a224 p. : _c24 cm. |
||
| 490 | 0 | _aRoutledge new directions in public relations & communication research | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- _cProvided by publisher. |
||
| 650 | 0 |
_aSocial media. _912104 |
|
| 650 | 0 |
_aPublic relations. _912105 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh _912106 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh _912107 |
|
| 650 | 7 |
_aLANGUAGE ARTS & DISCIPLINES / Communication Studies. _2bisacsh _912093 |
|
| 700 | 1 |
_aHeath, Robert L. _q(Robert Lawrence), _d1941- _912108 |
|
| 700 | 1 |
_aLeitch, Shirley, _d1960- _912109 |
|
| 856 | 4 | 2 |
_3Cover image _uhttp://images.tandf.co.uk/common/jackets/websmall/978041585/9780415856263.jpg |
| 942 |
_2ddc _cBOOK |
||