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| 005 | 20230116131011.0 | ||
| 008 | 210127s2021 nyu b 001 0 eng | ||
| 010 | _a 2020055658 | ||
| 020 |
_a9780367432478 _q(hbk) |
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| 020 |
_a9780367426316 _q(pbk) |
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_z9781003002048 _q(ebk) |
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_aKABLIB _beng _erda _cKABLIB |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5718 _b.H655 2021 |
| 082 | 0 | 0 |
_a658.802 _223 _bPRI |
| 100 | 1 |
_aHoltzhausen, Derina Rhoda, _eauthor. _912114 |
|
| 245 | 1 | 0 |
_aPrinciples of strategic communication / _cDerina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka. |
| 263 | _a2106 | ||
| 264 | 1 |
_aNew York, NY : _bRoutledge, _cc2021. |
|
| 300 |
_axix,341p.: _bcol.ill.; _c26cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- _cProvided by publisher. |
||
| 650 | 0 |
_aBusiness communication. _912115 |
|
| 650 | 0 |
_aAdvertising. _912116 |
|
| 650 | 0 |
_aMarketing. _912117 |
|
| 650 | 0 |
_aPublic relations. _912105 |
|
| 700 | 1 |
_aFullerton, Jami A., _d1963- _eauthor. _912118 |
|
| 700 | 1 |
_aLewis, Bobbi Kay, _d1970- _eauthor. _912119 |
|
| 700 | 1 |
_aShipka, Danny, _d1967- _eauthor. _912120 |
|
| 776 | 0 | 8 |
_iOnline version: _aHoltzhausen, Derina _tPrinciples of strategic communication _dNew York : Routledge, 2021. _z9781003002048 _w(DLC) 2020055659 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBOOK |
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