000			02700cam a22003618i 4500
999			_c4711 _d4711
001			21656142
003			OSt
005			20230117113531.0
008			200807s2021 nyu b 001 0 eng
010			_a 2020036212
020			_a9780367620172 _q(hardback)
020			_a9780367612276 _q(paperback)
020			_z9781003107491 _q(ebook)
040			_aKABLIB _beng _erda _cKABLIB
050	0	0	_aHD59 _b.M6449 2021
082	0	0	_a174.4 _223 _bMOR
100	1		_aMorris, Trevor, _eauthor. _912152
245	1	0	_aPublic relations ethics : _bthe real-world guide / _cTrevor Morris and Simon Goldsworthy.
263			_a2103
264		1	_aNew York, NY : _bRoutledge, _cc2021.
300			_axi,237p.: _c23cm.
337			_2rdamedia
338			_2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Management Ethics -- The Ethical Future -- Conclusion--and Our Ethical Checklist.
520			_a"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate key ethical issues and ground them in reality, all with an international frame of reference. The book incorporates interviews with industry practitioners, frequently offering dueling perspectives, as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that professionals face. The book is ideal at the undergraduate, postgraduate, and continuing education level as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources"-- _cProvided by publisher.
650		0	_aPublic relations _xMoral and ethical aspects. _912153
650		0	_aPublic relations personnel _xProfessional ethics. _912154
700	1		_aGoldsworthy, Simon, _eauthor. _912155
776	0	8	_iOnline version: _aMorris, Trevor. _tPublic relations ethics _dNew York, NY : Routledge, 2021. _z9781003107491 _w(DLC) 2020036213
942			_2ddc _cBOOK