| 000 | 01241cam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c4754 _d4754 |
||
| 001 | 17612543 | ||
| 003 | OSt | ||
| 005 | 20230118110610.0 | ||
| 008 | 130204t20132013enk b 001 0 eng | ||
| 010 | _a 2012048477 | ||
| 020 | _a9780415519540 (hbk) | ||
| 020 | _a9780415519557 (pbk) | ||
| 020 | _z9780203492208 (ebk) | ||
| 040 |
_aDLC _beng _cKABLIB _erda _dKABLIB |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.M37 2013 |
| 082 | 0 | 0 |
_a659.1 _223 _bMCS |
| 100 | 1 |
_aMcStay, Andrew, _d1975- _eauthor. _912196 |
|
| 245 | 1 | 0 |
_aCreativity and advertising : _baffect, events and process / _cAndrew McStay. |
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2013. |
|
| 264 | 4 | _c©2013 | |
| 300 |
_avi, 173 pages ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages [158]-169) and index. | ||
| 650 | 0 |
_aAdvertising. _912197 |
|
| 650 | 0 |
_aCreative ability. _912198 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOK |
||