| 000 | 00774ngm a22002295a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250120155326.0 | ||
| 008 | 910319s1983 xxu vleng | ||
| 020 | _a9781266090608 | ||
| 040 |
_aKABLIB _cKABLIB _erda _beng |
||
| 082 |
_223 _a658.804 _bBEL |
||
| 100 |
_aBelch, George E. _913991 |
||
| 245 | 0 | 0 |
_aAdvertising and promotion : _can integrated marketing communications perspective / _bGeorge E. Belch, MIchael A. Belch |
| 250 | _a13th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _cc2024 |
||
| 300 |
_axxxi, 760 p. : _bcol. ill. ; _c28 cm. |
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| 500 | _aincludes glossary, index | ||
| 650 |
_2Business marketing _vAdvertising and promotions _913992 |
||
| 700 |
_aBelch, George E. _913991 |
||
| 700 |
_aBelch, Michael A. _913993 |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c5543 _d5543 |
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