| 000 | 00764cam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250121093122.0 | ||
| 008 | 030203s2004 njua b 001 0 eng | ||
| 020 | _a129241121X | ||
| 020 | _a9781292411217 | ||
| 040 |
_aKABLIB _cKABLIB _beng _erda |
||
| 082 | 0 | 0 |
_a659.1 _223 _bCLO |
| 100 | 1 |
_aClow, Kenneth E. _913995 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a9th ed. | ||
| 260 |
_aHarlow. : _bPearson Education Ltd., _cc2022 |
||
| 300 |
_a469 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references, indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _98452 |
|
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBaack, Donald. _913996 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c5545 _d5545 |
||