| 000 | 01155cam a2200301 i 4500 | ||
|---|---|---|---|
| 005 | 20250218210006.0 | ||
| 008 | 180123t20182018nyuab b 001 0 eng d | ||
| 020 | _a0789759608 | ||
| 020 | _a9780789759603 | ||
| 040 |
_aKABLIB _bKABLIB _cKABLIB _erda |
||
| 082 | 0 | 4 |
_a658.872 _223 _bHEM |
| 100 | 1 |
_aHemann, Chuck, _eauthor. _914151 |
|
| 245 | 1 | 0 |
_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPearson Education, Inc., _cc2018 |
||
| 300 |
_axix, 252 p. : _bill., map ; _c23 cm |
||
| 504 | _aIncludes bibliographical references, index. | ||
| 650 | 0 |
_aInternet marketing. _97424 |
|
| 650 | 0 |
_aDigital media. _912194 |
|
| 650 | 0 | _aSocial media. | |
| 650 | 0 |
_aMarketing _xManagement. _914152 |
|
| 650 | 7 |
_aDigital media. _2fast _0(OCoLC)fst00893716 _912194 |
|
| 650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 _97424 |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209 _914153 |
|
| 650 | 7 |
_aSocial media. _2fast _0(OCoLC)fst01741098 |
|
| 700 | 1 |
_aBurbary, Ken, _eauthor. _914154 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c5588 _d5588 |
||