| 000 | 00999cam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260310020004.0 | ||
| 008 | 060724s2007 njua b 001 0 eng | ||
| 020 | _a0132056763 | ||
| 020 | _a9780132056762 | ||
| 040 |
_aKAB _cKAB _beng _erda |
||
| 082 | 0 | 0 |
_a658.8 _223 _bLOV |
| 100 | 1 |
_aLovelock, Christopher H. _914681 |
|
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_axx, 648 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references, glossary, indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. _914682 |
|
| 650 | 0 |
_aService industries _xMarketing. _914683 |
|
| 650 | 0 |
_aCustomer services _xMarketing. _914684 |
|
| 700 | 1 |
_aWirtz, Jochen. _914685 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html |
| 942 |
_2ddc _cBOOK _01 |
||
| 999 |
_c5812 _d5812 |
||