000			02946cam a22005058i 4500
001			21129180
003			OSt
005			20260203161240.0
008			190802s2020 enk b 001 0 eng
010			_a 2019033462
020			_a9781786392879 _q(hardback)
020			_a9781786392886 _q(paperback)
020			_z9781786392893 _q(ebook)
020			_z9781786392909 _q(epub)
035			_a21129180
040			_aDNLM/DLC _beng _erda _cDLC
042			_apcc
050	0	0	_aRA418
060	1	0	_aQT 235
082	0	0	_a647.94 _223 _bNGU
100	1		_aNgugi, Isaac K., _eauthor. _915074
245	1	0	_aConsumer behaviour in food and healthy lifestyle : _ba global perspective / _cIsaac K Ngugi, Helen O'Sullivan, Hanaa Osman.
263			_a2002
264		1	_aWallingford, Oxfordshire, UK ; _aBoston, USA : _bCABI, _c[2020]
300			_avii, 215. p. : _bill, (col) ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_ainclude index
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to Consumer Behaviour and Overview of the Global Food and Drink Sector -- Models of consumer behaviour and holistic healthy lifestyle -- Consumer perceptions in food and drink -- Consumer learning and memory in food and drink -- Motivation and involvement in food and drink -- Consumer personality in food and drink -- Consumer self-concept in food and drink -- Consumer attitudes in food and drink -- Culture and sub-cultures in food and drink -- Role of reference groups in the food and drink sector -- Influences of social class in the food and drink sector -- Situational Factors in Food and Drink -- Organisational buying in food and drink -- Marketing Mix and consumer behaviour in food and drink -- Contemporary Issues, Developments and Transformations in the Food and Drink Sector
520			_a"This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global perspective of the particular characteristics of this industry"-- _cProvided by publisher.
650	1	2	_aConsumer Behavior _99219
650	1	2	_aFood Preferences _915075
650	2	2	_aHealthy Lifestyle _915076
650	2	2	_aFeeding Behavior _915077
650	2	2	_aDrinking Behavior _915078
700	1		_aO'Sullivan, Helen _c(Lecturer in marketing), _eauthor. _915079
700	1		_aOsman, Hanaa, _eauthor. _915080
710	2		_aC.A.B. International, _eissuing body. _915081
776	0	8	_iOnline version: _aNgugi, Isaac K., _tConsumer behaviour in food and healthy lifestyle _dWallingford, Oxfordshire, UK ; Boston, USA : CABI, 2020. _z9781786392893 _w(DLC) 2019033463
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c5979 _d5979