Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextPublication details: New York : McGraw-Hill, c2014.Edition: 19th edDescription: xxxix, 725 p. : ill. ; 28 cmISBN: - 9781259060762
- 23 658.8 PER
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | Mukombe Library Open Access Section | 658.8 PER (Browse shelf(Opens below)) | Available | 4290 | |
| Book | Mukombe Library Open Access Section | 658.8 PER (Browse shelf(Opens below)) | Available | 4292 | |
| Book | Education Library Reserve Section | 658.8 PER (Browse shelf(Opens below)) | Available | 1725466 |
Includes index.
Includes bibliographic references.
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