Essentials of Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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TextPublication details: Australia ; United States : South-Western College Pub., c2001.Edition: 2nd edDescription: xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Open Access Section	658.8 LAM (Browse shelf(Opens below))	Available	1990

Includes indexes.

Includes bibliographical references.

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