Contemporary Advertising /
Arens, William F.
Contemporary Advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper) 9780072964721
Advertising.
659.1 / ARE
Contemporary Advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper) 9780072964721
Advertising.
659.1 / ARE