Contemporary Advertising / (Record no. 3234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885cam a22002534a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210312152346.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050113s2006 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072964723 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072964721 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KABLIB |
| Modifying agency | KABLIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | ARE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 8471 |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary Advertising / |
| Statement of responsibility, etc. | William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 614 [80]p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 8445 |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 8453 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5303 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5304 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5305 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5306 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5307 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5308 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5309 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5310 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5311 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 5312 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 333 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | 12.03.2021 | 659.1 ARE | 1605 | 23.07.2024 | 12.03.2021 | Book | ||||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 1606 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 1607 | 23.07.2024 | 12.03.2021 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 12.03.2021 | 659.1 ARE | 334 | 23.07.2024 | 12.03.2021 | Book |