Marketing Management /
Boyd, Harper W.
Marketing Management / Harper W. Boyd, Jr. [and] William F. Massy. - New York : Harcourt Brace Jovanovich, [1972]. - xii, 618 p. illus. 24 cm. - The Harbrace series in business and economics .
Includes Index.
Includes bibliographical references.
0155551124
Marketing--Management.
658.8 / BOY
Marketing Management / Harper W. Boyd, Jr. [and] William F. Massy. - New York : Harcourt Brace Jovanovich, [1972]. - xii, 618 p. illus. 24 cm. - The Harbrace series in business and economics .
Includes Index.
Includes bibliographical references.
0155551124
Marketing--Management.
658.8 / BOY