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Advertising and promotion : George E. Belch, MIchael A. Belch

Belch, George E.

Advertising and promotion : George E. Belch, MIchael A. Belch an integrated marketing communications perspective / - 13th ed. - New York : McGraw Hill, c2024 - xxxi, 760 p. : col. ill. ; 28 cm.

includes glossary, index

ISBN: 9781266090608

Subjects--Topical Terms: --Advertising and promotions

Dewey Class. No.: 658.804 / BEL

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