Advertising and promotion : (Record no. 5543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00774ngm a22002295a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250120155326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910319s1983 xxu vleng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266090608 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABLIB |
| Transcribing agency | KABLIB |
| Description conventions | rda |
| Language of cataloging | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.804 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 13991 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Statement of responsibility, etc. | an integrated marketing communications perspective / |
| Remainder of title | George E. Belch, MIchael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 760 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary, index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Business marketing |
| Form subdivision | Advertising and promotions |
| 9 (RLIN) | 13992 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 13991 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 13993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 20.01.2025 | Purchased | 658.804 BEL | 13085 | 20.01.2025 | 20.01.2025 | Book | |||||
| Dewey Decimal Classification | Mukombe Library | Mukombe Library | Open Access Section | 20.01.2025 | Purchased | 658.804 BEL | 13086 | 20.01.2025 | 20.01.2025 | Book |