Digital marketing analytics : making sense of consumer data in a digital world /
Hemann, Chuck,
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] - 2nd ed. - New York : Pearson Education, Inc., c2018 - xix, 252 p. : ill., map ; 23 cm
Includes bibliographical references, index.
0789759608 9780789759603
Internet marketing.
Digital media.
Social media.
Marketing--Management.
Digital media.
Internet marketing.
Marketing--Management.
Social media.
658.872 / HEM
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] - 2nd ed. - New York : Pearson Education, Inc., c2018 - xix, 252 p. : ill., map ; 23 cm
Includes bibliographical references, index.
0789759608 9780789759603
Internet marketing.
Digital media.
Social media.
Marketing--Management.
Digital media.
Internet marketing.
Marketing--Management.
Social media.
658.872 / HEM