MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01155cam a2200301 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250218210006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180123t20182018nyuab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789759608 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789759603 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KABLIB |
| Language of cataloging |
KABLIB |
| Transcribing agency |
KABLIB |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| Item number |
HEM |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemann, Chuck, |
| Relator term |
author. |
| 9 (RLIN) |
14151 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing analytics : |
| Remainder of title |
making sense of consumer data in a digital world / |
| Statement of responsibility, etc. |
Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Pearson Education, Inc., |
| Date of publication, distribution, etc. |
c2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 252 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references, index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
7424 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 9 (RLIN) |
12194 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
14152 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00893716 |
| 9 (RLIN) |
12194 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977272 |
| 9 (RLIN) |
7424 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010209 |
| 9 (RLIN) |
14153 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01741098 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burbary, Ken, |
| Relator term |
author. |
| 9 (RLIN) |
14154 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |