Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2014.Edition: 19th edDescription: xxxix, 725 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Open Access Section	658.8 PER (Browse shelf(Opens below))	Available	4290
Book	Mukombe Library Open Access Section	658.8 PER (Browse shelf(Opens below))	Available	4292
Book	Education Library Reserve Section	658.8 PER (Browse shelf(Opens below))	Available	1725466

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Includes index.

Includes bibliographic references.

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