Applications in Basic Marketing : clippings from the popular business press / E. Jerome McCarthy ,William D. Perreault, Jr.
Material type: TextPublication details: Boston : IRWIN, c1991.Edition: 1991-1992 EditionDescription: viii, 210 p. : ill. ; 26 cmISBN:- 9780256101164
- 0256101167
- 09320802
- 23 658.8 MCC
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