E-marketing : concepts, methodologies, tools, and applications / Information Resources Management Association, Editor.

Contributor(s):

Information Resources Management Association [Editor.]

Material type: Text

TextPublication details: Hershey, PA : Business Science Reference, c2012.Description: [xxii, 1391, xxix p.) : ill. ; 29 cmISBN:

9781466615984 (hbk. : 3 vol. set)
9781466615991 (ebook)
9781466616004 (print & perpetual access)

Subject(s):

DDC classification:

658.87 23 ELE

Summary: "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Mukombe Library Open Access Section	658.87 ELE (Browse shelf(Opens below))	Available		2918

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Previous	658.812 HAR Customer service : a parctical approach/	658.83 BLY Consumer Behaviour /	658.85 JOH Relationship selling /	658.87 ELE E-marketing : concepts, methodologies, tools, and applications /	658.87 LEV Retailing Management /	658.87 LEV Retailing Management /	658.87 LEV Retailing Management /	Next

Includes index.

Includes bibliographical references.

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

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