Essentials of Business Research : a guide to doing your research project / Jonathan Wilson.
Material type: TextPublication details: London : SAGE Pubilication Ltd ; c2014.Edition: 2nd edDescription: xxii, 352 pages ; 24 cm ill. colISBN:- 9781446257333
- 650.07 23 WIL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Mukombe Library Open Access Section | 650.07 WIL (Browse shelf(Opens below)) | Available | 4104 |
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Includes : Glossary, Index
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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