Essentials of Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type:
TextPublication details: Australia ; United States : South-Western College Pub., c2001.Edition: 2nd edDescription: xxviii, 579 p. : col. ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: - 0324043767
- 658.8 23 LAM
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | Mukombe Library Open Access Section | 658.8 LAM (Browse shelf(Opens below)) | Available | 1990 |
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| 658.8 COO Leading the customer experience : inspirational service leadership / | 658.8 DOO Strategic Marketing Decisions 2007-2008 / | 658.8 FAR Marketing Essentials / | 658.8 LAM Essentials of Marketing / | 658.8 MAN Managing Marketing Performance 2007-2008 / | 658.8 MAR Marketing / | 658.8 MAR Marketing / |
Includes indexes.
Includes bibliographical references.
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