Creativity and advertising : affect, events and process / Andrew McStay.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Mukombe Library Open Access Section	659.1 MCS (Browse shelf(Opens below))	Available		10495
Book	Mukombe Library Open Access Section	659.1 MCS (Browse shelf(Opens below))	Available		10494

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Previous	659.1 CLO Integrated advertising, promotion & marketing communications /	659.1 HAC Advertising and Promotion :	659.1 MCS Creativity and advertising : affect, events and process /	659.1 MCS Creativity and advertising : affect, events and process /	659.2 SMI Strategic planning for public relations /	659.2 SMI Strategic planning for public relations /	700 DEN Comprehensive graphic arts /	Next

Includes bibliographical references (pages [158]-169) and index.

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