Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Harlow. : Pearson Education Ltd., c2022Edition: 9th edDescription: 469 p. : col. ill. ; 28 cmISBN: - 129241121X
- 9781292411217
- 659.1 23 CLO
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | Mukombe Library Open Access Section | 659.1 CLO (Browse shelf(Opens below)) | Available | 13091 | ||
| Book | Mukombe Library Open Access Section | 659.1 CLO (Browse shelf(Opens below)) | Available | 13092 |
Browsing Mukombe Library shelves, Shelving location: Open Access Section Close shelf browser (Hides shelf browser)
| 659.1 BOV Contemporary Advertising / | 659.1 BOV Contemporary Advertising / | 659.1 BOV Contemporary Advertising / | 659.1 CLO Integrated advertising, promotion & marketing communications / | 659.1 CLO Integrated advertising, promotion & marketing communications / | 659.1 HAC Advertising and Promotion : | 659.1 MCS Creativity and advertising : affect, events and process / |
Includes bibliographical references, indexes.
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