Corporate Communication : a guide to theory & practice / Joep Cornelissen.
Material type:
TextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: 4th editionDescription: xxi, 294 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9781446274941 (hbk)
- 1446274942 (hbk)
- 1446274950 (pbk)
- 9781446274958 (pbk)
- a guide to theory & practice /
- 302. 22 23 COR
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | Engineering and Technology Library Open Access Section | 302. 22 COR (Browse shelf(Opens below)) | Available | 2900 | ||
| Book | Engineering and Technology Library Open Access Section | 302. 22 COR (Browse shelf(Opens below)) | Available | 2902 | ||
| Book | Education Library Reserve Section | 302. 22 COR (Browse shelf(Opens below)) | Available | 3492 | ||
| Book | Education Library Reserve Section | 302. 22 COR (Browse shelf(Opens below)) | Available | 3493 |
Includes index.
Includes bibliographical references.
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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