Advertising and promotion : an integrated marketing communications perspective / George E. Belch, MIchael A. Belch

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Material type: Film

FilmPublication details: New York : McGraw Hill, c2024Edition: 13th edDescription: xxxi, 760 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Open Access Section	658.804 BEL (Browse shelf(Opens below))	Available	13085
Book	Mukombe Library Open Access Section	658.804 BEL (Browse shelf(Opens below))	Available	13086

includes glossary, index

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