Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

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Material type: Text

TextPublication details: New York : Pearson Education, Inc., c2018Edition: 2nd edDescription: xix, 252 p. : ill., map ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Mukombe Library Open Access Section	658.872 HEM (Browse shelf(Opens below))	Available	13230
Book	Mukombe Library Open Access Section	658.872 HEM (Browse shelf(Opens below))	Available	13231

Includes bibliographical references, index.

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