Advertising and promotion : an integrated marketing communications perspective / George E. Belch, MIchael A. Belch
Material type:
FilmPublication details: New York : McGraw Hill, c2024Edition: 13th edDescription: xxxi, 760 p. : col. ill. ; 28 cmISBN: - 9781266090608
- 23 658.804 BEL
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book | Mukombe Library Open Access Section | 658.804 BEL (Browse shelf(Opens below)) | Available | 13085 | ||
| Book | Mukombe Library Open Access Section | 658.804 BEL (Browse shelf(Opens below)) | Available | 13086 |
Browsing Mukombe Library shelves, Shelving location: Open Access Section Close shelf browser (Hides shelf browser)
| 658.8 WIL Marketing Management in Practice 2007-2008 / | 658.8 WIL Marketing Management in Practice 2007-2008 / | 658.802 EGA Marketing Communications / | 658.804 BEL Advertising and promotion : George E. Belch, MIchael A. Belch | 658.804 BEL Advertising and promotion : George E. Belch, MIchael A. Belch | 658.804 BRE Business-to-Business Marketing / | 658.81 JOB Selling and Sales Management / |
includes glossary, index
There are no comments on this title.
Log in to your account to post a comment.